"HD Radio Alliance's Advertising On Radio Fading"
"For a few weeks now, it's become obvious that one of the most advertised products on radio for the past few years, the HD Radio Alliance, is no longer even close to that description."
“HD Radio’s New Campaign”
“In a sort of snarky approach, the campaign features a humanized radio talking to his owner about why HD Radio product is so attractive and not worth the bother. But in the process, traditional radio is repositioned as old-fashioned, repetitive, and lame… You have to hear these commercials a few times before you really get a basic understanding of what they’re trying to accomplish, while they throw AM/FM Radio under the bus.”
"HD Radio Alliance Crash-Burns"
"The story's really summed up in this sentence, that the Alliance's new radio-ad campaign will combat the mistaken perception by many consumers that they already own an HD Radio."
"Jean/iTunesTagging/Pirates”
"It appears the HD radio is infinite, like the stars or head lice. Can one man discover it all? Christopher Columbus, I pray to you for guidance. I will hold vigil in the backseat, listen to the show tune and await your sign. Come first light, onward."
"The radio ads for HD Radio (or 'What the ??')"
"I’m sure you’ve heard the latest round of radio spots for HD Radio. The school teacher-sounding woman who compares HD Radio to the mating cycle of an insect, or the feeding habits of a bat, or some other bizarre idea... But these ads are just strange. I mean really strange... When I am in the car with someone not in broadcasting and one of these spots is played, I ask the person with me what he or she thinks. Most of the time the reply is, 'I don’t get it', or 'What was that all about?'"
"Is HD The Answer To Radio's Youth Exodus?"
"At R&R's Keeping Radio Relevant for Tomorrow's Listeners round-table discussion held Aug. 17 in Los Angeles, participant Larry Rosin, co-founder/president of Edison Media Research, admitted, 'I did a study on HD radio, and the women were laughing. They were literally mocking the commercials.'"
"Nothing's Sexier Than Smooth Jazz on HD Radio!"
"Chocolates and roses again? Been there, gotten that! Tell her you really love her with the clear and dulcet tones of Smooth Jazz on HD Radio. It's so Romantic! WHAT: This Valentine's Day, be with the one you love: HD Radio. Listen and relax with the likes of peaceful Kenny G, silky Sade and Benson and the soulful Marvin Gaye. These multicast stations, among many others, are providing some of the best romantic smooth jazz ballads to make your special day a little sweeter: WHY: Because meeting Smooth Jazz on HD Radio was fate, becoming HD Radio's friend was a simple and easy choice, but falling in love with Smooth Jazz on HD Radio, now that's a perfect Love Story. WHEN: Right now!"
"Radio Finally Starts to Go Def"
"To the rhythm of slapping skin, a male hillbilly voice performs a new kind of music called 'rural rump slap', including the lyric 'I'm white trash and I slap you in the ass, I just slapped your momma in my GED class. Rural rump slap rap: You can't hear that on regular radio. But you can on HD.'"
"HD Radio commercial"
“Hey, its your radio talking, you know the old guy! Heard you got a new HD radio? Now you don’t even look at me! You want to hear everything crystal clear. You don’t want to hear between the stations? May be I could hit the gym and try some of those new stations you are into?... Remember those lonely nights, long drive, you and me? I would sing you non-stop, and you don’t talk, just listen… Hey, I see you got a new HD radio by my side. Here I am laying all my buttons for you, but you don’t touch my buttons anymore. Don’t you like my buttons??”
"Commercial Pick"
"So, I was driving along and this song came on the radio that I like. I push a button and my radio records my preference on my ipod, which then tells my computer and my itunes that I want to buy it. I mean, this is great, I have a ton of new songs and all, but isn’t it a little creepy, all my appliances talking about me? I mean, my shower has seen me naked. What is it telling my toaster?”
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